For Your Consideration…

“Beware predicting adult behavior from youth behavior. How many of you in your 30’s and 40’s act the same way you did in your 20’s?” — Brian Carter

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Be Careful How You Phrase It!

Costco’s loss in court is a shining reminder for marketers to mind their Ps and Qs when writing product descriptions! https://www.usatoday.com/story/money/2017/08/15/judge-costco-must-pay-tiffany-19-4-million-advertising-knock-off-rings/568129001/?   (image courtesy of Tiffany & Co.)

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Has the Snap Bubble Crackled and Popped?

Yesterday, The Wall Street Journal reported nearly quadruple revenue losses and slow user growth for Snap Inc., the parent company of the rising social media star Snapchat, citing “intensifying competition from larger rival Facebook Inc.” as the reason (Wells, 2017). We’ve undoubtedly all been watching Snapchat’s progress in recent years, but I thought the reaction of…

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